Saturday, March 12, 2011

Victoria’s Secret “Angel Wings”: Strategic Marketing Synergy


by Fred Victor

The brand – Victoria’s Secret … it’s just phenomenal, and globally recognized! Why? Let’s get down to the business!

In their first decade of existence, the Victoria's Secret Angels have held the gaze of many men while successfully promoting the brand's best-selling lingerie lines to its intended female demographic. Amazing!

It’s all about the right combinations of synergies through strategic marketing channels. Let’s dissect the activities implemented by Victoria’s Secret …

The Originality
The Victoria's Secret fashion shows are globally known as their originality, excitement, sexy, and stunning characteristics which have gained them a global arena when it comes to lingerie designs.

Victoria’s Secret Angels
The “runway angels” are named, and actually referred as “fashion show models”. First-class supermodels (e.g. Helena Christensen, Claudia Schiffer, Tyra Banks etc.) had been hired for fashion shows, advertising campaigns etc. while taking on additional roles as Victoria’s Secret spokeswomen.

Their line-up has been changed several times over the years, and the brand currently lists 13 supermodels on its website, including Heidi Klum and Marisa Miller. Among other recognitions, the Victoria's Secret Angels were chosen to be part of People Magazine's annual "100 Most Beautiful People in the World" issue in 2007.



Currently, Victoria’s Secret angels include sexy supermodels like Adriana Lima, Alessandra Ambrosio, Miranda Kerr etc.

The Black Eye Peas
Needless to say, when Victoria Secret’s fashion shows met the men of Black Eye Peas and Miss Divalicious Fergie in 2009 & 2010, the heartbeat was simply “boom boom pow”!




Fashion Show
The Victoria's Secret fashion shows feature amazing fashion pieces accessorized with the all so renowned angel wings which Victoria's Secret has planned to use in its marketing strategy on Facebook.

Facebook Marketing
Victoria's Secret wings marketing strategy on Facebook will enable VS to promote even further the Angel wings featured on the catwalks, which have become emblematic for the Victoria's Secret brand.

The Angel wings have been worn by so many celebrity models such as angels Heidi Klum, Miranda Kerr, Adriana Lima and many more others, and now the wings will be displayed so everyone can admire them and more; take pictures with them.

Angel Wings Box
It seems that Victoria's Secret wings marketing strategy on Facebook enables women to take pictures with 9 vintage Angel Wings displayed near the brand's Soho store on Broadway. The wings were displayed in a manner to allow women to take a picture with them and the pictures were uploaded on the Victoria's Secret Facebook page, in a section of the album called “WINGS! NYC”.


The photos taken with the Angel wings were submitted in two ways: via MMS (multimedia text message from your phone) to the number 26435 (Angel) or via e-mail to an email address yet to be revealed.

The photos have been uploaded on the Victoria's Secret Facebook page after being reviewed and approved first, after which people will be able to search their photo and tag themselves so friends will be able to see the lovely Angel winged picture showed on the Facebook wall and download it.

It seems that Victoria's Secret currently has more than 11.7 million fans on Facebook and this will probably help them generating even more fans, circulations, readerships, and sales ultimately!

Summary
The Victoria's Secret Angels are a key ingredient in the company's phenomenon. The annual fashion show is a major event that shows off the hottest new lingerie on the hottest bodies on earth. It makes women want to wear the lingerie and men crush even more on the already stunning Victoria's Secret Angels.

Women might be the main consumer target for Victoria's Secret, they need to feel sexy at the thought of owning the product; men can still enjoy learning more about their favorite and beauty of sexy.

20 comments:

  1. This post is truly a good one it assists new web users, who
    are wishing for blogging.
    my web page :: Visual Impact Muscle Building

    ReplyDelete
  2. Useful information. Lucky me I discovered your website unintentionally, and
    I am surprised why this coincidence did not came about in advance!
    I bookmarked it.
    Feel free to visit my blog post online slot real money

    ReplyDelete
  3. Link exchange is nothing else however it is simply placing the other person's weblog link on your page at appropriate place and other person will also do same in support of you.
    Also visit my web-site ... top online casinos usa

    ReplyDelete
  4. Hi would you mind letting me know which web host you're working with? I've loaded your blog
    in 3 different browsers and I must say this blog loads a lot faster then most.

    Can you suggest a good hosting provider at a fair price?

    Cheers, I appreciate it!
    My webpage :: Slots Online For Real Money

    ReplyDelete
  5. Hi, always i used to check web site posts here
    early in the dawn, because i like to find out more and more.
    my webpage :: play online casino for money

    ReplyDelete
  6. Hello excellent website! Does running a blog like this require a
    great deal of work? I have absolutely no expertise in programming but I had been hoping to start my own blog in the
    near future. Anyways, if you have any recommendations or techniques
    for new blog owners please share. I understand this is off topic however
    I simply had to ask. Thanks!
    My web-site :: play slots online for real money

    ReplyDelete
  7. Good web site you have got here.. It's hard to find good quality writing like yours nowadays. I honestly appreciate people like you! Take care!!
    My homepage - usa casino online

    ReplyDelete
  8. We are a group of volunteers and opening a new scheme in our community.
    Your site provided us with valuable information to work on.
    You have done a formidable job and our entire community will be thankful to you.
    Here is my site binary options affiliate program

    ReplyDelete
  9. Hello friends, how is all, and what you desire to say about this article, in my view its truly awesome in support of
    me.
    Also see my web site > grow 3 inches

    ReplyDelete
  10. It's a shame you don't have a donate button! I'd certainly donate to this fantastic blog! I guess for now i'll settle for bookmarking and adding your RSS feed to my Google
    account. I look forward to new updates and will share this blog with my Facebook group.

    Chat soon!
    Have a look at my web-site : easy way to earn money online

    ReplyDelete
  11. Heya i am for the first time here. I found this board and I to
    find It really useful & it helped me out much. I hope to offer one thing back and aid others such as you helped me.


    Feel free to surf to my page: can u buy instagram followers
    Also see my web site: buy instagram followers for 1 dollar

    ReplyDelete
  12. Somebody essentially help to make critically posts I'd state. That is the very first time I frequented your website page and thus far? I surprised with the research you made to create this actual submit incredible. Great task!

    Here is my page ... smart circle directv scam

    ReplyDelete
  13. Definitely consider that that you stated. Your favourite reason seemed to be at the internet the simplest thing to remember of.
    I say to you, I certainly get annoyed even as other folks
    think about issues that they plainly don't understand about. You controlled to hit the nail upon the top and also defined out the whole thing with no need side effect , people could take a signal. Will likely be again to get more. Thank you

    My webpage ... social maximizer

    ReplyDelete
  14. I am extremely impressed along with your writing skills as neatly
    as with the layout to your blog. Is that this a paid subject or did
    you customize it your self? Anyway keep up the
    excellent quality writing, it is uncommon to peer a great blog like this one these days.
    .

    Look at my blog post :: mastercard merchant services

    ReplyDelete
  15. Saved as a favorite, I really like your blog!

    Feel free to visit my homepage Bench Craft Company advertising on facebook mobile

    ReplyDelete
  16. Hi there everyone, it's my first pay a quick visit at this web site, and article is genuinely fruitful in favor of me, keep up posting these types of content.

    Review my weblog - plytki lazienkowe

    ReplyDelete
  17. Want to offer for you a user-friendly platform to businesses and individuals to Post Free Ads.
    Post Free Ads or get free account via Facebook Login in one click.
    Get more with free advertising at postallads4free.com

    ReplyDelete
  18. Woah! I'm really digging the template/theme of this site.
    It's simple, yet effective. A lot of times it's
    challenging to get that "perfect balance" between superb usability
    and visual appearance. I must say you have done a excellent job with
    this. In addition, the blog loads very fast for me on Chrome.
    Excellent Blog!

    Here is my web site ... m88

    ReplyDelete
  19. You really make it seem so easy with your presentation but I
    find this topic to be actually something which
    I think I would never understand. It seems too complicated and very broad for
    me. I am looking forward for your next post, I'll try to get the hang of it!


    Take a look at my web-site ... Stevemfmurphy.blogs.Experienceproject.com

    ReplyDelete