Keywords as Marketable Branding Tools

by Fred Victor

It’s really a question when this is brought to the table, many of us could have possibly ignored it, perhaps. In brief, when writing Website content, blog post or product/service description on a leaflet, by including powerful keywords that your target market uses to find you is undeniably important when it comes to search engine optimization (SEO).

Wonder if you have ever thought of any unique keywords to best describe your business, vis-à-vis the rest of your products and services? Needless to say, one of your business goals is to stand out, and to have your customers and new customers find you with those relevant keywords before they have the chance to think of alternatives, right?

Probably it’s time for you to start considering of any unique keywords to best describe your business, your brands, and your products/services.

To begin, here’s some tips to conduct keyword research which in a way to ensure your business becomes synonymous with those keywords.

Define Your Keywords

Always be remembered that to avoid using hyper-competitive keywords that will easily pull up millions of hits e.g. fashion. Having said that, you should narrow down the list of possible keywords by adding 2 to 3 words e.g. Fashion Online Malaysia.

Conduct Keyword Search

There are several online tools available that you can easily use to conduct keywords search.  Let’s start with some popular platforms like Wordtracker, Market Samurai, or Google Webmaster Tools.  Once determined, you should inform your marketing team to consistently use them, online and offline.

Linking Keywords Consistently

Once every keyword is defined, you should not ignore including relevant keyword into your each online post or printed material such as brochure. Just include those relevant keywords into your brand’s slogan, Facebook, Twitter, catalogue and so on. Last but not least, make sure your colleagues are using those keywords in ALL their communications with customers!

Again, it’s all about consistency ;-)

Victoria’s Secret “Angel Wings”: Strategic Marketing Synergy

by Fred Victor

The brand – Victoria’s Secret … it’s just phenomenal, and globally recognized! Why? Let’s get down to the business!

In their first decade of existence, the Victoria's Secret Angels have held the gaze of many men while successfully promoting the brand's best-selling lingerie lines to its intended female demographic. Amazing!

It’s all about the right combinations of synergies through strategic marketing channels. Let’s dissect the activities implemented by Victoria’s Secret …

The Originality

The Victoria's Secret fashion shows are globally known as their originality, excitement, sexy, and stunning characteristics which have gained them a global arena when it comes to lingerie designs.

Victoria’s Secret Angels

The “runway angels” are named, and actually referred as “fashion show models”. First-class supermodels (e.g. Helena Christensen, Claudia Schiffer, Tyra Banks etc.) had been hired for fashion shows, advertising campaigns etc. while taking on additional roles as Victoria’s Secret spokeswomen.

Their line-up has been changed several times over the years, and the brand currently lists 13 supermodels on its website, including Heidi Klum and Marisa Miller. Among other recognitions, the Victoria's Secret Angels were chosen to be part of People Magazine's annual "100 Most Beautiful People in the World" issue in 2007.

Currently, Victoria’s Secret angels include sexy supermodels like Adriana Lima, Alessandra Ambrosio, Miranda Kerr etc.

The Black Eye Peas

Needless to say, when Victoria Secret’s fashion shows met the men of Black Eye Peas and Miss Divalicious Fergie in 2009 & 2010, the heartbeat was simply “boom boom pow”!

Fashion Show

The Victoria's Secret fashion shows feature amazing fashion pieces accessorized with the all so renowned angel wings which Victoria's Secret has planned to use in its marketing strategy on Facebook.

Facebook Marketing

Victoria's Secret wings marketing strategy on Facebook will enable VS to promote even further the Angel wings featured on the catwalks, which have become emblematic for the Victoria's Secret brand.

The Angel wings have been worn by so many celebrity models such as angels Heidi Klum, Miranda Kerr, Adriana Lima and many more others, and now the wings will be displayed so everyone can admire them and more; take pictures with them.

Angel Wings Box

It seems that Victoria's Secret wings marketing strategy on Facebook enables women to take pictures with 9 vintage Angel Wings displayed near the brand's Soho store on Broadway. The wings were displayed in a manner to allow women to take a picture with them and the pictures were uploaded on the Victoria's Secret Facebook page, in a section of the album called “WINGS! NYC”.

The photos taken with the Angel wings were submitted in two ways: via MMS (multimedia text message from your phone) to the number 26435 (Angel) or via e-mail to an email address yet to be revealed.

The photos have been uploaded on the Victoria's Secret Facebook page after being reviewed and approved first, after which people will be able to search their photo and tag themselves so friends will be able to see the lovely Angel winged picture showed on the Facebook wall and download it.

It seems that Victoria's Secret currently has more than 11.7 million fans on Facebook and this will probably help them generating even more fans, circulations, readerships, and sales ultimately!

Summary

The Victoria's Secret Angels are a key ingredient in the company's phenomenon. The annual fashion show is a major event that shows off the hottest new lingerie on the hottest bodies on earth. It makes women want to wear the lingerie and men crush even more on the already stunning Victoria's Secret Angels.

Women might be the main consumer target for Victoria's Secret, they need to feel sexy at the thought of owning the product; men can still enjoy learning more about their favorite and beauty of sexy.

Facebook Makes Changes on Your Page Layout

by Fred Victor

Facebook isn't for kids anymore nowadays as businesses begin learning how to use Facebook to find and reach their target market with the use of Facebook Pages. Recently, announcement was made and a new Page layout was rolled out.

Don't be panic stricken as you will have the older version until March 2011 before you are forced to update.

Let's take a shot on what have been changed.

• Profile image will have a maximum size of 180 x 540 px.
  
• Photos will have prime placement. (Very similar to the new profile pages.)
• New Wall Filters - including
  -Posts by Page
  -Everyone
  -Most Recent
  -Hidden Posts
• You can set your account up to receive email notifications on Page (Major bonus in my opinion.)
• No More Tabs - Tabs are now links, giving up their real estate for photos.
• Switch from your personal profile to your Page name to make comments and post.
• Ability to Feature other Pages or Admins of your Page.
• Ability to post on your page as "You" or your "Page Name."
• Mutual connections are now shown when people visit your page - i.e. if someone visits your page they will be shown what mutual friends "like" your page. They will also be shown other Pages that your Page "likes" and they like.

Moving from FBML to iFrames - a post on the Facebook Developers page states that Facebook will be moving from FBML, to iFrames as of March 11.

"With our recent launch of Requests and the support for iframe on Pages Tabs, we are now ready to move forward with our previously announced plans to deprecate FBML and FBJS as a primary technology for building apps on Facebook. On March 11, 2011, you will no longer be able to create new FBML apps and Pages will no longer be able to add the Static FBML app. While all existing apps on Pages using FBML or the Static FBML app will continue to work, we strongly recommend that these apps transition to iframes as soon as possible."